Sleep as a Strategic Asset: A Look at the 2025 RLA Global Wellness Real Estate Report
In 2025, the concept of luxury in hospitality is transforming. No longer defined by excess or extravagance, true luxury now lies in comfort, connection, and rest. Guests increasingly seek experiences that restore their minds and bodies, making sleep quality now a vital component of successful wellness real estate strategies.
This growing emphasis on restorative experiences is one of several key themes explored in the newly released 2025 Wellness Real Estate Report from RLA Global, proudly sponsored by FreshBed. Drawing on data from over 11,000 hotel properties worldwide, the report offers high-impact insights into how wellness is influencing hotel performance and redefining the future of hospitality design and operations.
Sleep: The New Standard in Guest Experience
Research shows that sleep quality has become a key driver of guest satisfaction and loyalty. Trendwatchers and developers alike are seeing a decisive shift: hotels that prioritize sleep are reaping the rewards. From higher guest satisfaction to stronger brand loyalty and repeat bookings, sleep is no longer a “nice to have”; it’s a strategic asset that directly impacts a hotel’s bottom line.
At FreshBed, we’re proud to help this transformation with a unique sleep technology designed to deliver the ideal conditions for more deep, uninterrupted rest:
- Sleeping in clean, purified air
- Personalized climate control
- Optimized humidity under the duvet
These are no longer considered luxury extras, they’re becoming baseline requirements for today’s wellness-conscious travelers.
From Wellness to Well-being: The Bigger Picture
The industry conversation is evolving. Wellness is no longer just about spas and fitness centers, it’s about crafting environments that support physical, emotional, and cognitive well-being.
The 2025 report highlights this shift, emphasizing a more holistic understanding of well-being. From biophilic design and sensory optimization to neuroscience-informed architecture, hospitality is increasingly being shaped by concepts that enhance how people feel.
In this broader framework, sleep quality is a foundational element, integral to how guests recover, reset, and ultimately remember their stay.
A Partnership Built on Purpose
FreshBed is proud to sponsor this year’s edition of the Wellness Real Estate Report and to partner with RLA Global in advancing the global wellness hospitality conversation. The data-driven insights—powered by HotStats—align seamlessly with our mission: to elevate deep, restorative sleep as a core standard in luxury wellness experiences.
Ready to See What’s Next?
Whether you’re planning a new development, repositioning an existing property, or simply exploring new ways to drive guest satisfaction, the 2025 Wellness Real Estate Report offers a forward-looking view of the trends shaping wellness in hospitality, and the pivotal role sleep plays in staying ahead.
Download the report for free via RLA Global and discover how prioritizing rest can unlock new levels of performance, satisfaction, and long-term value.
FreshBed: The Future of Sleep in Hospitality
When guests sleep well, they stay longer, return more often, and speak more highly of their experience. That’s why forward-thinking hoteliers are turning to FreshBed’s technology to offer next-generation sleep comfort.
Explore how FreshBed can help turn deep sleep into a strategic advantage.
