Leading hospitality experts from CBRE, HotStats, Four Seasons, and FreshBed joined Roger Allen from RLA Global to explore wellness real estate trends for 2025. This discussion examined revenue growth opportunities, operational fundamentals, and market dynamics shaping the future of hospitality.
Wellness and Hospitality: A Changing Landscape
Wellness real estate is rapidly gaining importance as travelers increasingly seek experiences that go beyond accommodation. Guests now expect environments that actively support their health, well-being, and performance.
This shift is not a passing trend. It is redefining how hotels design spaces, operate their services, and deliver experiences that meet the evolving expectations of their guests.
Wellness as a Key Performance Driver
One clear takeaway from the webinar was that wellness is no longer just an added benefit — it is a core driver of hotel performance. Data discussed during the session highlighted that wellness-focused properties often achieve:
- Higher occupancy and longer stays
- Increased guest loyalty
- Stronger resilience in changing markets
Wellness now touches every part of the guest journey, from fitness and nutrition to relaxation and sleep.
Sleep: The Cornerstone of Wellness
Among all wellness elements, sleep quality emerged as critical yet often under-prioritized. Guests are increasingly recognizing that restorative rest has a significant impact on their overall experience, performance, and satisfaction.
Evidence shows that wellness is becoming a primary revenue driver, sometimes even more significant than rooms or food and beverage. If facilities and amenities don’t meet the comfort standards guests experience at home, satisfaction can suffer.
The fundamentals matter most:
- High-quality beds and sleep environments
- Comfortable, thoughtfully designed rooms
- Impeccable service and attention to detail
Guests are often willing to pay a premium for exceptional sleep experiences. Sleep is not just an operational consideration; it is a strategic choice for hotels looking to differentiate themselves and maximize both loyalty and revenue.
Watch the Full Webinar
The discussion provides valuable insights for hoteliers, investors, and wellness professionals.
Watch the full recording of From Sleep to Success here: Watch the webinar replay.
Closing Thoughts
Wellness in hospitality is about more than amenities. It’s about creating environments where guests can thrive physically, mentally, and emotionally.
As the hospitality industry evolves, quality sleep is emerging as a central pillar of guest wellbeing and business performance. Hotels that integrate wellness and prioritize sleep will not only meet rising expectations but also unlock new avenues for sustainable growth and differentiation.
